While I was at the station, my department was tasked with creating a fresh, new, visual identity for our brand. As the interim design director, I put together the initial concepts that we presented to leadership teams. I wanted to make our 3D box logo 2D, create a unique color pallet for our morning, evening, and night programs that reflected the sky during those times, and integrate those pallets into time-appropriate footage of local landmarks to reinforce the focus of our newscasts. From these, we developed a new style guide for future, on-air promotions.
